PERFORM – The Unsexy Truth about (Startup) Success is a book about the extra mile startups need to go in order to turn into a well-oiled machine. UNsexy tips, stories, and interviews that will later help you master the sexy part. Since we believe that visualization and examples are key elements of success, we have included lots of graphs, tools, strategies, and case studies from successful startup founders and thought leaders from the New Europe region.
Bring your team culture to the next level
Book Stoyan for your next virtual or onsite event.
Unleash your team’s full potential on an individual and group level by learning proven systems and tools, improving team communication, and strengthening collaboration. Individually tailored solutions available on request.
Promoting “people-first” culture in 30+ countries
Productivity & performance coach.
Global speaker. Author. Podcaster.
Stoyan specializes in coaching organisations and entrepreneurs, and has helped over 250 companies to create more productive and mindful team cultures. His background includes working in movie and video production, creating premium event experiences, and building international business networks.
“We liked working with Stoyan due to his enthusiasm and proactive approach. High level of collaboration coupled with coherent and effective communication allowed for a smooth event organization and execution.”
Network Engineer at Hewlett Packard
“Stoyan is a really effective communicator – on stage and off. His talk inspired our audience and left people fired up. If your event relies on interactive knowledge transfer, you have to get to know this outstanding storyteller.”
Partner & Director of Communications at Fifteen Seconds
People Team at DesignIt
Sabela Garcia Cuesta
“Working with Stoyan was very inspiring. Sometimes you just need to find the right person to help you focus in the right direction. We feel overwhelmed many times but the solution is just around the corner. Having him as a guest speaker for our startups at the accelerator was very rewarding. I’d love to have him again soon”.
Program Manager at Next Media Accelerator
“Stoyan held a great talk at Lund Innovation Challenge 2020. He inspired the students to think outside the box and dare to believe in their ideas and go bigger: even though it’s not always the easiest thing to do. He created a safe environment for the students to ask questions and kept the energy up through the screen, great job!”
Event Coordinator at VentureLab
“Post Stoyan’s PERFORM sessions, we have drilled down our business model and learned to stay focused on one thing only. I managed to keep the team sharp and motivated towards our goal and we reached an MRR of USD 200k in the following 9 months.”
CEO at Freshokartz Agriproducts
For my company, I have ordered 10 more copies of this book and will distribute them among the team, because there are tons of learnings which can be applied!
CEO at Tele2 Estonia
A must-read book for any entrepreneur to get an overview of the tools they can use to turn their idea into a successful sustainable business.
CEO Qoorio, former Founder
& CEO at Vinted
It is always great to read the stories and learn from others. And the #PERFORM book is a huge selection of such stories from successful European businesses.
Co-founder & COO at MailerLite
This book is MUST for every ambitious entrepreneur!
Founding Partner at Nordic Secondary Fund
This book has the potential to become like a manual that you take and re-read from time to time instead of reading it once and putting it on a shelf.
Co-founder & CPO at Nordigen
Great book! Focused, pragmatic and to the point, easy to read. I recommend it
Managing Partner at 5G Ventures
The PERFORM Methodology
In 2016 in Aarhus, Denmark, Stoyan Yankov met his future co-author Cristobal Alonso (CEO of Europe’s leading B2B accelerator – Startup Wise Guys). Together, they realised the need for a proven system of tools and strategies designed to help organizations to build strong teams. That’s why the duo created the PERFORM Methodology. After leading numerous workshops and coaching sessions with startups and larger organizations, and visiting 10+ countries on their mission, in 2020 Stoyan and Cristobal published a book: PERFORM: The Unsexy Truth about (Startup) Success. PERFORM is now a recognised system applied successfully by over 300 companies in Europe and beyond.
Productivity Mastery podcast
#Productivity #Leadership #Entrepreneurship
What if you had a place to learn all the untold stories of some of the most impactful leaders on the planet, such as the founder of Reebok Joe Foster, the creator of “Getting Things Done” – David Allen, the co-author of “The ONE Thing” – Jay Papasan, and many more? We created Productivity Mastery to support you on your journey in business and life. New episodes weekly!
Latest Podcast Appearances
Stream on your favourite podcast channel